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ITV and new media

I had an interesting discussion last night with people from ITV about New Media. The media market is changing with people moving towards getting information from the Net.

The traditional broadcasters need to dip their toes into the activities involved in narrowcasting as well. Their audience is moving onto the net and if they are not there then they miss their audience.

Strong content then will find an audience through its strength whether or not any large corporate places its editorial brand on the content.

What impact Michael Grade will have on this is unclear.

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