Skip to main content

ITV and new media

I had an interesting discussion last night with people from ITV about New Media. The media market is changing with people moving towards getting information from the Net.

The traditional broadcasters need to dip their toes into the activities involved in narrowcasting as well. Their audience is moving onto the net and if they are not there then they miss their audience.

Strong content then will find an audience through its strength whether or not any large corporate places its editorial brand on the content.

What impact Michael Grade will have on this is unclear.

Comments

Post a Comment

Popular posts from this blog

NHS reorganisation No 3,493,233

Followers of my blog will have seen the NHS question about how many reorganisations have we had. We've yet another. The number of PCTs (Primary Care Trusts) nationally is to halve. This means merging East and North. (and then probably HoB and south). It would be nice if people would stick with one structure. There is a quotation ( Which sadly does not appear to be a true quotation ) We trained hard . . . but it seemed that every time we were beginning to form up into teams we would be reorganized. I was to learn later in life that we tend to meet any new situation by reorganizing; and a wonderful method it can be for creating the illusion of progress while producing confusion, inefficiency, and demoralization. But has to have been originated by someone. The web link shown goes through the derivation which appears to be more linked to an anonymous British Soldier WW2 than any Roman or Greek General called by a name perming 2 out of (Gaius, Galus, Petronius and Arbiter). From the...
2 comments
Read more