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Telemarketing goes up the agenda

Radio 4's "You and Yours" programme looked at cold calling today. I am pleased that there is recognition from the industry that aggressive cold calling (and particularly silent calls) is not welcomed.

One of the problems with TPS is that it does not prevent the particularly nasty international cold and automated calls. It also creates a situation in which larger organisations can "own" a marketing database of people who they can cold call.

This, like many things, can end up strengthening the more powerful organisations which is not necessarily good for individuals.

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